Full Integration of Organization and Business: AI Empowers a New Paradigm in Automotive Manufacturing
When a world-class automotive manufacturer fully migrates organizational collaboration and core business operations onto a unified digital platform, how powerful is the synergy that deep integration of AI and industry can unleash?
As a leader among China's premium automotive brands, FAW Group owns self-developed brands including Hongqi, Jiefang, and Bestune, and has established deep joint ventures and strategic partnerships with global giants such as Volkswagen and Toyota. Its products have been exported to more than 70 countries and regions worldwide, continuously defining the competitiveness of "Made in China" in the global premium market.
Today, FAW is leveraging DingTalk as its digital foundation to drive intelligent upgrades across the entire value chain—from R&D and manufacturing to marketing and service—making the organization more agile, making business operations smarter, and truly turning collaboration into a core productivity driver.
Siloed Systems and Inefficient Business Processes
Employees frequently switch between multiple fragmented systems, making it impossible to ensure data consistency and security, ultimately leading to a significant decline in business efficiency.
Inefficient Equipment Maintenance System
Heavy reliance on Excel and various standalone tools makes effective traceability difficult. Different factories use disparate systems, resulting in vertical silos that hinder standardization and cause severe resource waste.
Inefficient Supplier Collaboration
Integration with thousands of suppliers is required, but each uses its own system entry point, making information synchronization challenging. Unified deployment of MES systems is prohibitively expensive and unaffordable for small and medium-sized suppliers.
Data Analytics Becomes Symbolic, Decision-Making Lags Behind
Core data analysis lacks flexibility and timeliness, causing a disconnect between technical teams and management perspectives. As a result, the full value of data cannot be realized, and rapid decision-making or deep insights become unattainable.
Employees conducting business daily via DingTalk
Integrated applications
Automated workflow processes
AI model accuracy rate
Unified Collaboration and Operations Platform
Through unified identity and single sign-on, approximately 120,000 employees can now access multiple systems via DingTalk. All business approvals are centrally managed within a unified "Task Center."
Digital Factory with Real-Time Data Synchronization
Leveraging DingTalk's IoT and instant messaging (IM) capabilities, equipment anomalies and alerts are instantly pushed to responsible personnel. Production approvals, shop floor management, and manufacturing dashboards have been fully mobilized—shifting collaboration from "people seeking tasks" to "tasks finding people," significantly enhancing operational efficiency.
End-to-End Supply Chain Collaboration
By connecting hundreds of thousands of partners through DingTalk, OEMs gain real-time visibility into each dealer's sales and service data. Workforce allocation is visualized and analyzed through attendance tracking, OA approvals, and other integrated tools.
AI-Powered Intelligent Business Analytics
Powered by DingTalk's Chat-BI functionality, users can query business data using natural language. The system automatically identifies seven key metrics—including foot traffic, conversions, orders, AAK, STD, manufacturer inventory, and dealer inventory—and instantly generates visual charts for trend analysis. Reports that previously required hours to produce can now be generated in seconds.
